Elevator Door

My curator, Anthony, is a big fan of this slogan project, in fact it was he who suggested it. He’s a professional graphic design designer, and an excellent one, hence I always take his graphic design suggestions seriously. And he did suggest something. He suggested a Pac-Man transition. The idea would be a type of reveal, using a radial “radar sweep” over each letter. It’s pretty cool, but what I don’t like is that it will work well for square-ish and round letters but poorly for narrow letters like “I”. Unless you potentially make the sweep elliptical. But that would probably lose the Pac-Man vibe, visually.

The larger category here is per-character reveals. The simplest example is a “window blind” reveal, one blind for each character. However, this would not be acceptable for a single line of text, as it would be indistinguishable from the “whole line” vertical reveal that we already do, and would therefore constitute a duplicate. The horizontal equivalent would be a “sliding door” reveal, which is pretty cool and avoids the duplicate problem.

But I have a better idea: an “elevator door” reveal that spreads out horizontally from or towards the middle. I bet it will look awesome and it’s easy to do.

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